Web application packaging and deployment automation using MSBuild needs the following steps:

Step 0. Server preparation is covered here How to prepare a Windows Server 2012 for web deployment

1. Configure solution build profiles
2. Configure transformation of web.config file
3. Configure publishing profiles
4. Create a web deployment package with MSBuild script
5. Run deployment from command line

Sample solution that includes build script and configured publishing profiles can be downloaded here https://github.com/mchudinov/BuildWebDeployPackage
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